How Data cloud works?

 

• Connect all your data sources whether batch or streaming data.
• Prepare your data through transformation and data governance features.
• Harmonize your data to a standard data model.
• Unify data with identity resolution rulesets.
• Query and analyze data using insights.
• Use AI to predict behavior.
• Segment your data and activate to use in various channels to create personalized experiences.
• Analyze your data using supported analytic tools.
• Output data to multiple sources to act on data based on your business needs.
• Continue to review, measure, and optimize data.